In today’s post we are going to dive into what is the best network marketing company to join. However I will warn you from the start that if you are reading this post thinking I am going to pick one company for you out of the thousands of companies you could choose from than you are going to be disappointed.
It would be very unfair to you and the industry as a whole for me to simply pick one company over all of the others. Because there are actually numerous companies that I would consider to be very good opportunities. There simply is not one out there that is better than all of the rest.
Plus what is good for one person may not be good for another. Just because ABC company is the best for you does not mean that ABC company is the best for me.
And if someone tries to tell you that there is one company that is better than the rest be wary because they have a hidden agenda, i.e. they want to recruit you!
Now having said that there is no question that there are certain criteria that should be in place in order for a company to be considered a good opportunity and you need to be aware of these criteria before you sign up as a distributor.
With any business decision due diligence is required and determining what is the best network marketing company is no different. So on that note I am going to give you 5 criteria that you should consider before joining any company.
Criteria #1 – Age of the Company
Most of us have heard the story of Goldilocks and the 3 bears. The short of the story was she broke into the bear’s house and low and behold there was porridge on the table, 3 bowls of it.
She tried all 3. The first one was too hot, the second one was too cold and the third one was just right.
That is how I like my network marketing companies to be when it comes to age. Just right.
Which means I do not like them to be too old because the momentum and excitement has passed.
It also means I do not like them to be too young because they are risky. 80% of businesses go out of business in their first 5 years.
I like them just right. I like the sweet spot. Which seems to be between 10 and 20 years old. This is not always the case. Some companies who are just right have been around longer and have gone through changes and are just about ready to hit momentum.
Momentum is when the business takes off. They hit exponential growth.
If you can find one that is primed to do just that, they are in my books the best type of companies to join as long as the other criteria is in place…
Criteria #2 – The Product
I have not always been a product oriented guy.
Quite the contrary in fact, my mindset used to be that as long as the product was good the opportunity was more important to me i.e. the timing, leadership, how the business was built and the business building systems that were in place.
However, as I have matured and been in the industry longer my mindset has shifted on this somewhat.
The long term goal of building a network marketing company is to build a large organization of people who use the product, i.e. devoted customers.
True residual income is built on having a large amount of product users (customers) in your organization.
Yes obviously you want business builders, people who are going to go out and sponsor reps and sign up customers; but not everyone is serious enough about building a business to stick around for the long term.
So they key is to find a product that will keep people ordering whether or not there is a business opportunity associated with it or not.
A product that people will keep using even if they decide to stop building the business and a product that people will be intrigued to become customers of even if they don’t want to build the business from the start.
This can be a tricky thing to find at times.
In my opinion the product should fall into one of two categories:
- A product that people already use, but a better version of it and at the same price or less than what people already spend.
- A product that is so revolutionary that once people see it they either want it or need it so bad that they are willing to pay for it.
It can be tricky to find a network marketing company with a product that falls into one of those two categories but they are out there, it just takes doing some homework to find them.
Criteria #3 – The Corporate Team
Don’t spend too much time on this. Just make sure that the owners and corporate team have the credentials and experience to run a business.
Do a quick google search on them and make sure there are no legitimate negative reports about them. There are some shady owners out there but they cannot hide in this day and age with the internet.
Criteria #4 – The Leadership Team
This is in my opinion more important than the corporate team.
Who are the top leaders running the show? When I say leaders I mean the top distributors. People building the business just like you are but they have been doing it for a while and are earning the big checks.
They are referred to as industry leaders and corporate teams do what they can to please them.
Meaning they will allow the leader to set the culture of the company, how the business is built, what business building activities they allow the distributors to engage in, etc.
This is important because culture is everything.
Look into the top leaders. What is their track record like? Have they been with the company for a long time or do they tend to jump from company to company.
And most importantly how do they build the business, what type of systems do they have in place for you to use?
Are there every day normal Joe’s using their methods to see success or is it just the top dawgs seeing success?
Again some due diligence is going to be required on your part to find this information out.
And when you are doing this type of homework really dig deep into the next criteria…
Criteria #5 – What They Let You Do?
This is a big one my friend…
Believe it or not there are still countless network marketing companies out there that will not let you use the Internet to build your business.
That absolutely blows my mind, but it is true.
The main reason for this goes back to the Leadership team.
There are dinosaurs in our industry, old school network marketers who have been building downlines for years and are dead against what they consider to be new school ways of building a business.
They are so dead against it that in some cases it is written in the company’s policies and procedures that you can’t use the Internet.
And guess what?
You definitely want to be able to use the Internet and Social Media to be able to build your business.
These so called new school ways are a game changer for our industry. They even the playing field and allow normal everyday people to be able to see incredible success.
Without the use of the internet you are stuck trying to sponsor people offline. Chasing friends and family and going out beating the streets trying to recruit complete strangers.
You want to be able to use the internet to build your downline!
So watch out for this.
Make sure you are joining a company that not only allows you to use the Internet but embraces it and has systems in place to maximize the effectiveness of it.
I am a huge advocate of using the Internet and Social media when it comes to building a team and I train on it extensively.
Once you have chosen a network marketing company to build with I would recommend the following blog posts to help you start learning how to build online effectively:
How to Get More Leads in Network Marketing
How to Recruit in Network Marketing
Multi Level Marketing on Facebook
Tip – Promote You INC. Instead of the Company
Here is a quick tip for you for when you find your company.
There is a real problem with the way most people build a network marketing business.
Through no fault of their own but rather it is what they are taught, they go out and promote the company. Everything is about the company they are with.
They post their company name everywhere. They post links to the company’s opportunity and products everywhere. And guess what the company loves it because it is free publicity for them. They encourage this type of business building behavior in fact.
But guess what happens if you build your business this way? When you enroll someone into the business opportunity or get them signed up on auto ship as a customer, guess who’s customer they become?
Yup the network marketing companies, and not yours!
This is all well and good so long as the company you are with does not go out of business, terminate your distributorship or you decide you want to leave for whatever reason.
If any of those things happen you are right back at square one with no business.
This is a major flaw of our industry.
But there is a way to prevent this from happening. And it is called Attraction Marketing.
Attraction Marketing is all about you building a brand around yourself instead of the company.
You build and promote YOU Inc. instead of ABC company.
You can brand yourself as any of the following:
Product Expert – You could brand yourself online as the Weight Loss expert.
Using internet marketing techniques such as blogging, SEO, YouTube Marketing, and Facebook marketing you could become known as the go to person when it comes to all things Weight Loss.
And of course when you become the expert you would than promote your network marketing company’s weight loss product to all of your fans and followers.
Then if you ever want to go to a new company or the one you are with goes out of business you take all of your fans and followers with you. And badda boom you are back in business just like that.
Home Based Business Expert – Same concept would apply here.
There are countless people searching online for ways to make money using the internet. You could become the home based business expert and brand yourself as such.
You would again accomplish this by using the same internet techniques to provide people with information about how to make money from home. And of course the number 1 money making opportunity you would recommend would be your network marketing company.
Network Marketing Expert – And lastly you could set yourself up as a Network Marketing expert.
Somebody who can help struggling network marketers achieve the success they desire.
And if and when they are looking for a new opportunity to join for whatever reason they are going to consider very strongly working with you in your company.
It’s a very powerful strategy and one you should explore. You can find out more about how it works here.
Go Find Your Opportunity
And there you have it my friend. You now know exactly what criteria needs to be in place with any opportunity you choose to join.
So get out there, find your company and than get to work.
Here is another post on this topic you might also find helpful:
How to Find the Best Network Marketing Opportunities
If I can help you out or answer any questions feel free to ask in the comment section below.
Cheers my friend!
P.S. Be sure to sign up for my newsletter on the side of the blog and get instant access to my powerful training on how to crush it in your business!
Great advice! I had no idea that there were still network marketing companies that would not allow you to use the Internet to promote their products. That is one of the biggest channels for sales for most of the successful network marketing companies today. And I totally agree with promoting You, Inc. Your personal brand will go with you anywhere, and it’s very important to build that up over time.
Pretty wild I agree, doing themselves a disservice in my opinion.
Plenty of things to consider here and all valid points in my opinion. How can companies not want you to use the internet?
I like the point about promoting YOU and not the company you are pushing so much.
Good post and I enjoyed reading it. Also…nice bike.
All the best.
Thanks, just about riding season around here again. 🙂 Yes promoting YOU inc. is a big advantage. Cheers
Partha Banerjee says
Well I found this to be a very interesting read.
I was especially drawn to the fact that we should be building our own brand and this is not something that most people do when choosing to work with a network marketing company.
However, it’s obvious when you think about it. Why do all the hard work solely to build someone else’s company when you also have the opportunity to build your own empire at the same time as well?
Makes perfect sense to me.
Hi Partha, You got it! Definitely the strategy to use if you are in it for the long haul!