When researching “what is the best network marketing business” the first thing to understand is that there simply is not a quick and easy answer to that question.
In good conscience I could not and would not say “oh ya that’s an easy question, the best business is XYZ company”!
And if anyone tries to tell you a certain business is the best, run far away from them very quickly because they are trying to sell you something and most likely they are trying to recruit you into their opportunity.
The fact is there are numerous excellent companies in our industry. You just need to know what to look for; because the flip side is also true, there are many scams out there as well.
So in today’s post I am going to review the 4 criteria I would use if I was looking for a new opportunity to join.
Let’s get to it…
Criteria #1 – Are They Legitimate?
There is no question about it there are countless scams on the Internet. There are countless scammers who create “opportunities” and attempt to disguise them as a legitimate network marketing business.
You want to stay clear of these no matter how appealing and enticing they sound as the law will eventually catch up to them and they will be shut down and there goes all of your hard work, cash and reputation.
There are a few quick ways to determine if a company is legitimate:
Are they a Member of the DSA (direct selling association). The DSA polices the direct selling industry and only viable companies are permitted to join their membership.
So if a company is a member you can be assured they are a legitimate organization.
Now having said that there are some viable companies out there that are not members of the DSA and have no intention of joining for whatever reasons. Typically, newer companies are not members, as it apparently takes some time to be granted full membership.
So just because a company is not a member does not automatically make them bad, but my point is if they are a member you can rest assured that they are legitimate.
Criteria #2 – The Age of the Company
When it comes to finding the best opportunities you are going to hear conflicting opinions about when in the timeline of the companies’ life is the best time to join.
Some people will tell you that startups are the best opportunity because it is when the foundation of the organization is built and they will say that is where the legacy wealth is created.
Other people will tell you that somewhere between age 5 and 20 is the best time to join a company.
Their rational for this is because the growing pains of a new business are behind them and they have not as of yet hit exponential growth. Many claim that getting in before a company hits exponential growth is the key to long term wealth.
And lastly some people will tell you that the old dawgs are the best opportunity, the companies that have been around 25, 30 and even 50 years because they are proven and typically stable financially.
Here are my thoughts on all 3 of these type of companies:
The new companies are too unpredictable. 90% of businesses go out of business in the first 3 years and 80% of the remaining go out of business in the next 2.
So if a company is under 5 years old, yes there is an opportunity to create a legacy position that can set you up for life if the company survives the 5 years but that is a BIG if and in my opinion not worth the risk.
The old companies (old dawgs) in my opinion may be solid financially but they are simply too old and worn out. Everyone has heard of them and this makes the opportunity harder to build.
You approach a friend about a company everyone has heard of and they know 20 other people who have tried it and they are simply not interested in it because the people they know have failed at it.
For example, you go to your buddy John-boy:
YOU: “Hey john-boy are you interested in looking at an opportunity?”
JOHN-BOY: “what is it?”
YOU: “ABC company”
JOHN-BOY: “No thanks, I know 20 people who tried it, it does not work, it is not for me, thanks and good luck”.
The 5 – 20 year old companies. These are the sweet spot in my opinion.
They have survived the 5-year mark but have not yet become one of the old worn out dawgs. They are solid and they are still relatively new.
Find one of these that has not yet become a billion dollar company but is trending that way and the opportunity is tremendous. You can create serious legacy wealth in a company that will have a good chance of staying around for many many years and allow you to enjoy the wealth you created.
Criteria #3 – The Product
First off I will admit I am an opportunity guy more so than a product guy. If the opportunity is great and the product is good I am in. If the product is great but the opportunity is just ok or good, I am out.
When I build a network marketing business, I focus on promoting the opportunity rather than playing retail store and selling the product to my friends and family.
Now having said that the product is clearly very important because in order to be a great opportunity you have to have a product that people will use whether or not they are building the business.
The fact is that most people will join a network marketing opportunity and quit working the business side of things, that is reality and just the way it is and that is A-OK; as long as they continue to love and use the product.
If the product is not good or too expensive what will happen is when people stop trying to build the business they will stop ordering the product, which is clearly a bad deal for you as you make your commissions from the sale of the product.
So the product is clearly very important.
There are a few things I look at when I am researching a company’s product:
1 – Do I like it? Is it something I can get behind? Is it something I would use? It is something I will feel good about promoting?
2 – Is it consumable? Will there be recurring monthly orders?
If someone orders it this month, will it have been used up by the end of the month? Will they have consumed it or used it up within a month? Will they need to order it again the following month and every month thereafter?
This is important, as this is where your commissions come from. You want a product that needs to be re-ordered monthly.
3 – What is its price point? Is it competitive price wise?
Many network-marketing products are much more expensive than similar products people can buy in the store. This is no good. You want a product that is around the same price point or less than what someone will pay in the store.
This can be tricky to find, but is important because again when people stop building the business you want them to continue to buy the product and if they can get it cheaper somewhere else they will.
Criteria #4 – They Embrace the Internet
Does the company allow you to use the internet to build your business?
Do NOT take this for granted.
It would blow your mind in this day and age how many companies do not allow their distributors to use the internet or social media to promote their opportunity or product.
Stay far away from any company that does not let you use the internet.
Not only does it restrict your ability to use this incredible medium to prospect and sponsor new distributors and sell products, they can and will cancel your distributorship if they find out you are using it.
People have had massive and profitable distributorships taken away from them overnight. So be warned.
The following are some additional blog posts that may help you with your research:
Do Your Homework
So there you have it my friend, my top 4 criteria I recommend for evaluating and determining the best network marketing businesses.
Let me know in the comment section below if you have any questions on this, and if you got any value from this post also let me know in the comment section. Always great to hear if I have helped you out.
Cheers to YOUR Success
P.S. Finding a good opportunity is the first step to your success. The second part of the equation is learning the skills to be successful; and prospecting and recruiting are the top skills to learn.
I offer a FREE prospecting boot camp where I teach you all of the skills you need to become a top recruiter and earn a significant residual income check. The sign up for the boot camp is on the side of the blog.