So you want to build a Network Marketing Internet Business but don’t know where to start? Well in today’s post I am going to help you with that and share the exact steps you can take to do just that.
There really is no lifestyle like what you can achieve with Network Marketing. Once you have built a successful organization and downline it literally is walk away residual income time.
- Waking up when you want.
- Traveling whenever you want.
- Working from your laptop and phone.
- Being able to afford everything you have ever desired.
Sounds incredible doesn’t it?
But the old way of building a network marketing business offline was hard. And as a result most people failed miserably at it.
But all of that has changed with the Internet…
The internet has evened the playing field and there are now countless success stories of people using the internet to create very successful network marketing businesses.
But like everything else there is a right way and a wrong way to go about it.
And unfortunately most network marketers are doing it all wrong. And it is a shame because it not only hurts their chances at success but it gives the industry as a whole a bad name.
If you want to build a successful business online there are two ways you can go about it.
You can either use your personal profile on social media sites like Facebook or you can do what is referred to as Attraction Marketing.
We are going to look at both of these methods in this post and I actually recommend that you use both of them.
But first it is important that you understand how a successful Network Marketing business is built…
What We Do Really is Simple
People tend to like to complicate things. And it is no different in this industry.
There is so much nonsense out there on how to build a successful downline that people get lost and confused on what they should be doing.
The following is what you need to do to make it big in this industry:
“Success is found in getting a large group of people performing a few simple activities consistently over a long period of time”
The simple activities are:
- Ordering the company’s product monthly
- Meeting new people (prospects) daily
- Sharing the opportunity and product with others
That is it!
That is all we do in this business. Simple when you break it down.
You buy your company’s product at least monthly, you go out and meet new people daily and you ask at least 2 people every day if they are open to looking at your opportunity or product.
If you do this consistently and get your new team members you enroll doing this your success is virtually guaranteed.
And all the internet has done is made this much easier.
Alright let’s look at the 2 strategies you can use to make this happen…
Strategy #1 – Using Your Personal Profile to Build a Large Downline
If you are going to build online then this method is a must do. And I recommend that you spend at least 70% of your time doing it.
Basically all this strategy involves is finding groups and getting to know the people in them and developing some rapport before asking them if they are open to looking at your opportunity.
You don’t have to wait until you are best friends, but getting your prospect to know like and trust you before approaching them about your business will increase the amount of people who say yes to your opportunity.
Now there is a right way and a wrong way to do this.
The wrong way is spamming. Do not become a spammy tammy.
Posting your opportunity and product links all over your profile, your friends profiles and in groups or pages is spam.
Sending unsolicited messages with your links in them to strangers is also spam.
These methods do not work and they make you and the network marketing industry as a whole look bad.
Instead, Do This
The first thing I want to stress is this is not a difficult strategy. This is very straight forward, simple and everyone on your team should be doing it.
I have lots of trainings on this blog regarding how to implement this strategy correctly. I will give you a brief run through how this works and then point you to other posts for more details.
The example I am using is how to do it on Facebook, however the basic principles would work on any of the social media platforms.
Step #1 – Determine Your Target Market
The first thing you need to do is sit down and figure out who your target market is. What type of people do you want to prospect and recruit?
When building a network marketing internet business your target market is crucial. Unlike offline where everyone is a prospect, online they are not. You need to know exactly who you are going after.
My advice is choose a target market that you can relate to. Try and find a target market that shares your interests. This will make it easier to communicate and build rapport with them.
When you have things in common communicating becomes much easier and more natural.
Perhaps you are interested in skiing, hiking, traveling, fitness, business, personal development and yes even network marketing.
The choice is yours!
Step #2 – Set Up Your Profile
This involves having a good profile picture. It should be of you and you alone. Make sure you are smiling and looking the part.
Make your cover photo be of you out having fun, enjoying life. You can have friends and family in it.
Do not post your links on you profile. Do not mention the name of your company.
Keep the posts on your profile clean and professional.
As we will talk about later on you will want to make posts that will educate, inform and entertain your target market on the things they find interesting.
Meaning if you picked entrepreneurs as your target market then you would make business posts, marketing posts, success posts, motivational posts, etc.
You will also want to post what are called lifestyle posts. This is you out living life, doing fun things, being with friends and family etc. This is in order to allow your prospect to get to know you.
Step #3- Go to Your Target Market
What you want to do now is go ahead and join groups where your target market hangs out.
Join 3 – 5 of them and make sure they are active groups. Groups that have people interacting with each other.
Now start getting involved in the groups. You want to become attractive to your target market. And this is done not by posting your network marketing opportunity links, but by providing value.
Value based around the topic of the group.
Make posts that they will find interesting, educational, entertaining and helpful.
Also comment on posts other people make. Answer questions they have. Provide your opinion.
What you are doing is showing you are a person of value. You are creating a brand around yourself. Someone who has influence.
People are going to notice you and they will start to follow you and they will send you friend requests.
You can also send friend requests to people you are interacting with. If you do be sure to comment on a post they made letting them know you have sent them a friend request. This way they will be sure to go and look for your request.
This brings it back to your page now…
Step #4 – Continue to Build the Relationship
Back on your own page you want to continue to develop the relationship and your brand.
You do this by continuing to make value based posts. Posts that will educate and entertain your target market.
You also now want to include posts that show who you are. These are called lifestyle posts. Posts showing you out having fun, doing life.
They could be you by yourself or with friends and family.
Also be sure to check your feed daily and like and comment on other people’s posts. Engage with people.
Send them private messages, but have normal conversations, be a human and not a spam machine.
Step #5 – When and How to Transition to Your Network Marketing Business
Alright the part that everyone just can’t wait to get to. How to talk business with your new friends.
First never send a link to your business or product without your prospects permission.
What you want to do is for every 10 posts you make do one that is focused on your business or product. But not in the way most network marketers are doing.
Instead, you want to create curiosity. Make people wonder what the heck you are doing. Very similar to a trailer for a movie, just give them a little bit to make them want to know more.
Never mention the company name and never mention the name of the product.
An example of a curiosity post for your business could be you in front of your computer with a thumbs up and saying something like:
“Hey gang, well here I go. I’ve decided to start an internet business part-time. I’ve made some good connections recently and these guys are crushing it. Can’t wait to start earning some internet income. Wish me luck.”
And then moving forward your curiosity posts could be you updating everyone on:
- Any income you make.
- Any awards you receive.
- Anything interesting you learn.
- Trainings you are attending either online, on the phone, in person.
- Congratulating other people in your network marketing business.
- Welcoming new team members, etc.
The possibilities for curiosity posts are endless.
The same goes for your product posts. You can do the same thing. Tell people you are starting to take a new product and why, etc. Then update them in future curiosity posts.
What will happen is people will start to take note of your posts. It will drive them crazy wanting to know what you are doing.
Some will start to comment on your posts asking what it is you are doing. They will also ask for more information.
Reply to their comment by saying you have sent them a private message. Then message them and let them know you saw their comment and would they like for you to send them some more information?
Step #6 – Contact Prospects Directly
And of course after you have started to build some rapport you can reach out directly to your prospects.
Don’t over complicate this. Don’t beat around the bush. Just simply ask them if they are open to looking at your opportunity.
Don’t get hung up wondering how many back and forth messages you have to have before asking them to look at your opportunity. Just cut to the chase.
There are a whole host of ways you can do this.
If you have been talking to them in private messages already you could simply say:
“Hey so&so; it has been cool chatting with you, listen I’m just throwing this out there and not sure if it would be for you or not, but I have an internet business I am looking to expand and was curious if you would be open to taking a look at it”?
If you have not been talking to them in private messages you could say:
“Hey so&so;, thanks for the friends request, I apologize that I have not reached out to say hello before. But listen I was taking a look at your profile and I noticed you are in Boston, I actually have an internet business I am looking to expand into Boston and for fun I thought I would reach out to you to see if you would be interested in looking at it”?
If you have not messaged but have been liking and commenting on each other’s posts:
“Hey I really enjoyed your last post about blah blah. I’ve enjoyed getting to know you on here. I thought I would message you as I am really just curious and do not even know if this would be something you would be interested in. But I run an internet business and am always looking for fun people to work with, and I was curious to see if you would be open to seeing what I am doing?”
That is it my friend… change your messages up, don’t always send the same message and have fun with it and just be human in your interactions.
And There You Have It
What I have just shared is the exact process of building a Network Marketing internet business on social media. Do this every day and you are going to start to get some traction and great things will happen for your business.
You can learn more about this strategy on the following posts:
We are now going to look at how you can use a powerful strategy called Attraction Marketing to build a very profitable network marketing business online…
Strategy #2 – How to Get Prospects to Contact You
When it comes to what some might consider to be a true Network Marketing internet business attraction marketing would be it.
Attraction marketing is using online marketing techniques such as blogging, video marketing and Facebook advertising to attract prospects to you.
You build a large business by putting out content focused toward educating and solving your target markets problems.
It sounds somewhat like the strategy we just talked about, and it is in some ways except it is a much more passive approach.
You put out a piece of content with the intention of some unknown prospect locating it and acting on it later on some time in the future.
An example of what I mean is this blog post. I am posting it today, however people will be able to find it by doing google searches for many years to come.
I put the work in today to write it and hopefully it will passively attract prospects for years to come.
Over time this builds you a large following of highly targeted people who will purchase products you recommend or join you in your opportunity.
The first thing you need to decide is who do you want to target?
3 Main Target Markets
With this approach there are really 3 target markets you could choose from to market to.
- Product users
- Homebased business seekers
- Network Marketers
Let’s look at each individually…
Product Users – If you decide you want to target customers for your product you would base all of your marketing activities around solving their problems.
Let’s say you have a weight loss product. You could create content helping people to lose weight and get fit.
The more content you create and promote over time people will start to see you as an authority in the fitness arena and any product you promote they will be interested in buying.
Homebased Business Seekers – These are people who are actively looking for opportunities to make money from home. They may or may not be looking for network marketing.
However, the content you would create would be designed to teach and share with them all of the different avenues of making money at home.
Again as you continue to create valuable content that helps them they will come to see you as the home based business expert and be interested in whatever business you promote to them. I.e. your network marketing business.
Network Marketers – And lastly when it comes to choosing network marketers as your target market you would be creating content that helps them solve their problems like:
- how to prospect online,
- how to recruit using social media,
- how to generate leads, etc.
As you continue to create content that helps them you are going to come to be seen as an expert in the industry. And over time as they come to know, like and trust you they will come to the conclusion that they should work directly with you in your company.
In all of these cases your target market is attracted to you. And in many cases they will actually reach out to you wanting to work with you or buy from you.
A Game Changer
Without a doubt when this starts to happen it is a game changer for your business.
Prospecting and getting customers becomes a simple activity. And your downline will really take off.
Now it is not all roses, there is a learning curve to this. Like building any internet business there are new skills sets that you need to learn and this can take time and effort.
If you are presently building a network marketing business you need to focus on actively prospecting at least 70% of the time you have allotted to build your business and learn and implement this strategy in the rest of the time you have available.
If this strategy interests you, then you can learn more about it here!
To sum it up building a Network Marketing internet business is like anything else, it takes work and effort but if you dedicate yourself to 6 – 18 months of committed action of doing so it can change your life.
If you have any questions about what I covered feel free to drop them in the comment section below and I will be sure to help you out. Also do me a favor and comment and let me know if you got value out of this post.
Cheers my friend.
P.S. For more training on how to build a large business online be sure to sign up for my newsletter on the side of the blog. I send out trainings that are reserved just for my list.