Today I am going to reveal My Attraction Marketing Secret; which having said that should not come as a surprise to you because if you have been following me on my blog, YouTube or Facebook you would see that there really is no “secret” and that I very clearly explain this powerful strategy and how to use it to build your business on a very regular basis.
The first thing to understand is that it is important to really grasp what it really is and what it is not.
Let’s start with what it is not:
It is NOT get rich quick…
There are a lot of marketers and systems out there that promote their services as the easy way to build a downline.
As a method whereby all you have to do is flip a switch turn on the funnel and have an endless amount of prospects contacting you with their credit card in hand ready to join your business.
That is NOT how it works.
It is NOT for everyone…
Although all of the network marketing leaders online that you see promoting themselves, products, courses and their opportunity either used this strategy to get themselves to where they are or are using it to keep themselves there; you do not actually have to use it to be a leader or top earner in your company.
Many leaders and top income earners do not use this strategy. So you do not have to.
And in fact you really need to decide if it is for you or not, because it might not be. Look into all of the pro’s and cons before using it.
It is NOT a way to get instant results…
Do not let anyone tell you that you will get instant results using this strategy.
In fact the opposite is true.
It will take you anywhere from 6 – 24 months of consistent effort to start getting traction and seeing results. (but when you do the wait was worth it!)
It should NOT replace active prospecting…
You see this strategy is passive, meaning it provides you with leads passively once you have it up and running and get some traction.
This means leads come to you instead of you actively going after them.
Now when people hear this they get all excited because let’s face it most of us do not like actively prospecting and approaching people.
As a result many people make the huge mistake of thinking attraction marketing will be the ticket to their success and immediately give up on all the other business-building methods (everyone loves the easy way, which this is not).
The truth is and my secret to using this method (and the only way you will be successful using it) is the 30/70 rule which is that you should only focus on this way of building your business with 30% of the time you have allotted to building your business.
Spend the other 70% of your time engaged in actively prospecting whether that is with your warm market or through social media, etc.
There are a whole hosts of reasons why this is important, the two biggest ones are:
- As I have already mentioned this method takes time (6 – 24 months), if you stop all other recruiting activities your business is going to stall big time.
- The other reason is duplication. What you do your team and prospects think they will have to do.
If they see you only ever doing this that is what they are going to think they should do.
Not matter how many times you tell them they need to be engaged in active prospecting, if you are not doing it they are not going to either and your business is in big trouble!
Alright that’s enough about what it is not, let’s take a look at what it is…
A Very Powerful Business Building Tool
All right so what this strategy is, is an incredible way of prospecting that once up and running can product a serious ongoing stream of highly qualified leads for your business.
The best way to explain it is to show you the steps you take to get up and running:
Step #1 – Pick a Target Market
Typically, there are 3 target markets to choose from:
- Product Users
- Opportunity Seekers
- Network Marketers
Target Market #1 – Product users are exactly as they sound.
People who would be interested in using the product your company sells.
Let’s use a weight loss company as an example. People who are looking to get into shape, want to lose weight, become fit and live a healthy lifestyle would be good target markets for you.
Target Market #2 – Opportunity Seekers.
These are people who are actively looking for ways to make money from home. Actively looking and searching for opportunities.
They may or may not like network marketing but your job is to educate them on how great a business opportunity it is and of course point out how your company is the best of them all.
Target Market #3 – Network Marketers.
With this target market your focus would be helping struggling networkers (past and present) learn the skills to become successful.
You are setting yourself up as a leader and expert in the industry. People always want to work with the expert.
Now I am not encouraging you to steal people away from their existing company. Help them where they are at.
But the fact of the matter is that many people leave their companies for numerous reasons on a daily basis.
They know that network marketing is a great opportunity but for whatever reason they are not happy with the company they are with so when they come looking to get back into the industry your goal is to become the person they want to join up with.
Step #2 – Produce Content
Once you have your target market you now want to pick a platform or two to produce content on.
This could be any number of platforms:
- – Facebook personal page
- – Facebook business page
- – Instagram, LinkedIn, Twitter, Pinterest, etc
- – Video marketing on YouTube, Facebook, etc
- – Blogging (my personal favorite)
- – Etc, etc, etc.
Pick 1 or 2 of these and then get good at creating content for them on a regular basis.
I try to blog 4 -5 times per week and I also do a lot of YouTube videos. Those are my go to platforms at the moment. I also dabble on Facebook business pages.
But you want to start with 1 or maybe 2 and get good at it. Do not try to do them all at once as you will get overwhelmed.
The content you want to produce again needs to be designed to answer the questions your chosen target market has.
How do I lose weight for the product users target market
What is the best way to make money online for opportunity seekers
How to generate leads for the network marketing target market
To get ideas on what type of content to create follow other leaders in your niche and see what they are producing.
Step #3 – Engage with your audience
You need to build a relationship with your prospect. You want them to come to know, like and trust you.
Depending on the platform you are using it will vary how you do this.
If you are using a blog you can create a newsletter that your blog readers can sign up to. You can also ask them to comment in the comment section and engage with them there. And of course you can encourage them to sign up to a Facebook page you have created so you can engage with them there as well.
If you are just doing YouTube you can ask them to comment under the video and then of course reply to them.
If you are using Facebook you can comment on posts they make on their profile, respond to comments they make on your posts and of course, you can direct message people or even set up a group where your prospects can join to engage with you further.
What will happen is that you will start to get people asking you what you do. What business you are in. What product you are selling, etc.
When this happens simply walk them through your recruiting process.
For details on a good recruiting process check this blog post out:
Step #4 – Market to your audience
And of course you can market to your audience. Meaning you can prospect them or sell to them.
Now the key is not to be a spammer.
Make sure the majority of your content is value driven, meaning it provides valuable information to help them solve their problems.
Do not be an infomercial. Lead with value.
60% – 70% of your content should be value driven, with the remainder you can sprinkle in lifestyle content which is designed to let people see who you are as a person outside of your business (you doing fun things, as well as business posts where you are promoting your opportunity or product to people.
Much More Too It
So that was definitely what I would call a high elevated overview of how this works, but it gives you a decent starting point. Below I will provide additional blog posts and training for those of you who wish to learn more about it.
If you decide to start implementing this technique be sure to keep in mind my attraction marketing secret of only working on this 30% of the time and continuing to focus on the core business building activities 70% of the time.
This is crucial to your success in building a highly profitable downline. If you ignore this warning you will fail I promise you. Grim but true.
Let me know if you have any questions on this or any other business building topics in the comment section below and I will be happy to help you out.
Cheers to YOUR Success
P.S. On the side of the blog you will see a sign up for a FREE Prospecting Boot Camp. I teach many prospecting and recruiting strategies in that course to include a whole lot more detail on what we just covered.