In my very humble and personal opinion I believe that if you are not engaging in MLM Marketing Online in one form or another you are going to have a very difficult time building a business in this day and age.
The main reason for this is that magical word that only seems to be used in our industry called Duplication!
Duplication is when your team follows your lead, they do the recruiting activities you are doing, are successful at it and your team starts to grow and continues to grow exponentially and you start creating that live on a beach lifestyle!
The main components that must be in place for this to happen are:
- The business building activities actually work. Meaning if someone does as you train them to do they will get results.
- These same activities are simple enough that the person with the least amount of skill set on your team is capable of doing them.
- And last but not least the activities you are asking your team to do MUST be activities they will actually want to do and enjoy doing.
The last component is why I say that if you are not engaging in MLM marketing online you are going to have a really tough time building your downline.
This is because everyone wants to have an internet business. Everyone wants to be able to sit on their laptop or phone and be able to successfully recruit new distributors and build a profitable side gig.
- Nobody and I do mean nobody wants to have to go out and try to prospect complete strangers at the mall or networking events.
- Nobody wants to chase friends and family forever.
- Nobody has the time to go to home meetings every night.
What this really means is that nobody truly wants to engage in the old school techniques of building a MLM business that have permeated our industry since its inception.
Bottom line people want to use the internet to build their business.
So if nobody truly wants to engage in the old school stuff and everyone really wants to use the internet then you damn sure better have online and social media marketing as part of your business building plan for your team or nobody is going to join you.
They are going to go find a team that builds the way they want to build using online marketing.
Long and short of it if you are not using the internet to build your MLM business you are going to be left behind.
OK scare tactics over…
Let’s jump into the top 2 strategies of doing MLM marketing online.
Online Strategy #1 – Social Media Domination
It really is wild when you stop and think about how social media has taken over our society. There are now people among us who have never lived in a world where social media did not exist.
Myself on the other hand I can recall back when I was just starting to build my business in 2005 and social media simply did not exist in any real fashion. Myspace did show up on the scene around that time and I dabbled in it somewhat and was able to recruit a few people.
But fast-forward 15 years and everyone and their dog is on social media. People spend hours daily online.
It is how many people socialize, get their entertainment, news, communicate and engage with people.
Whether you like it or not it is here to stay.
So I believe everyone in MLM should be using social media to market their business. And the cool thing is that it is not hard to do. It is a simple way to meet people and prospect them for your business.
Now there is definitely a right way and a wrong way to do this. And guess what? Yup most people are going about it all wrong and are failing hard as a result.
Most people jump online and lose their minds, they forget how to actually act like human beings and instead they turn into spam machines.
They spam their business and product links all over the place, on their personal profile, in groups, on pages and in private messages on messenger to complete strangers.
Don’t do this! It does not work.
In fact when it comes to your links for your MLM business or product never do any of the following:
- Never post them on your personal page
- Never post them in groups
- Never post them on pages or as a reply to other peoples comments
- And never send a link to anyone in a message without first having their permission.
Simply Go Forth and Meet People
Success in MLM is achieved by meeting as many people as you can, getting them to know like and trust you and then asking them if they are open to looking at your opportunity!
That is all there is to this business. We tend to want to over complicate it. But if you do what I just shared over and over again on a daily basis there is no way you cannot have success.
Online is a great way to meet large numbers of people. Meeting 5 people a day is a joke and 10 – 20 is very do-able for those who really want to go after it.
Let’s use Facebook as an example…
The very base line activity you should be doing is to start adding friends. Do not go overboard on this as FB will shut you down. But adding 5 at a time and no more than 20 a day should keep you safe.
You can find friends by joining groups you have interest in. Pages you have interest in.
Start engaging on those pages and in the groups. Start talking to the people posting and making comments and start adding them as friends. EASY!
Also, Facebook has a neat little feature where they suggest friends for you. These people are friends of your friends you already have.
Add those people and send them a message saying something like:
“Facebook suggested we become friends. I see we both know So & So, Sent you a friends request. How’s it going?”
Get to know your new friends. Comment on their posts. Message them and just have normal conversations.
Don’t worry about rushing right into asking them to look at your MLM business. Take your time. This is a marathon not a sprint. You are developing and building your network market.
The more friends you add, the more you engage and get to know them the bigger you are growing your network. And when the time is right with the relationship ask them if they are open to looking at your business.
Don’t rush this…
With some of your friends the time might be right in a day or two, others it might take a month or two. It just depends.
But it doesn’t matter because if you are consistently adding people as friends and engaging with them you will find that in a short amount of time you will always have people to ask on a daily basis if they are open to taking a look at your business.
Stop over complicating what we do and understand that making friends is the best way to build on social media.
Now the next strategy takes doing what I just explained to the next level and makes it even more powerful and effective.
It involves using a strategy of creating influence…
Online Marketing Method #2 – Create Influence
Influence is the best kept secret in the MLM industry.
You know that person who joined your company and seemed to have instant success, recruited a pile of people in no time and shot to the top of the leader boards overnight?
They were able to accomplish this because they had influence over a large group of people prior to joining your MLM business.
They might have been respected business people in their community. They could have been community leaders. Perhaps they were doctors, athletes, pastors, coaches, etc.
Regardless of how they created their influence the fact is they had a large group of people who knew, liked and trusted them and when they asked their group of people to look at their opportunity they did.
And because these people respected them and their opinion a large percentage of them joined their business.
Influence is powerful and pretty much all of the top earners have it in one form or another.
Offline creating influence is hard and takes a long time.
However, thanks to the internet creating influence online is a very simple and straight forward process.
There are actually two ways of doing it…
One involves your Personal Facebook profile (or any social media profile) and the other is what we call Attraction Marketing.
We will quickly look at each of these strategies and I will provide you with links to learn more about each of them in detail if you want to explore them further.
Creating Influence Strategy # 1 – Your Personal Facebook Profile
This method of MLM marketing online is one I believe everyone in the industry should be implementing. It works very well and is very duplicatable. Anyone can do it successfully.
It starts by picking a target market. Who do you want to focus on recruiting?
The choice is yours. Your target market should be people who you do or can relate to.
The choices for target market are endless…
Realtors, insurance brokers, stay at home moms, mountain bikers, people interested in weight loss, people who like boating, hiking, skiing, etc.
Once you have chosen your target market you need to set up your profile in such a way that your target market will find it attractive. Have a nice personal picture, have a compelling cover photo. Make your about me section sound appealing.
Do not mention your business or product in any way shape or form.
Start posting things that your target market will find interesting, educational, informative and entertaining.
Also, post things about you. Show them your life. Posts of you out enjoying life, having a good time with friends and family, etc.
Remember you are looking to build Influence which you are doing by posting educational material, but also you are building Know, Like and Trust and this is done by letting people see who you are!
And lastly you can make posts about your business or product but do this sparingly.
Only about 10% of the time make a post about your MLM business or product. And when you do don’t give everything away.
Do not say the name of it. Do not post a link. And do not make spammy posts like: “I am looking for 4 people to help make $1000 in the next month”.
Instead Make People Crazy Curious
What you want to do is make people curious as to what you are doing.
This is done by making curiosity posts. Which are basically you giving a little bit of information about what you are doing but not the whole deal.
Very much like a movie preview. They give you just a little bit to make you want more.
An example of a post to show what I am talking about if I was selling a weight loss product could be:
“Well wish me luck guys, time to lose 20lbs. I’m starting a new program that my friend lost 25lbs on. Can’t wait to fit into those jeans again. “
Include a picture of you drinking the shake or taking the pill, powder or potion.
And that is it!
It will drive people crazy wanting to know what you are doing. They will ask you in the comments and you will get private messages.
If they ask you in the comments send them a private message saying you saw their comment and would they like some information on the product you are taking?
You can do the same type of thing if you are promoting a business opportunity. Just get creative and have fun with it.
Then after your initial business or product post you can post updates on your progress or the progress of others. Trainings you are attending, promotions you have received and awards you and people on your team or in the business have won, etc.
But How Do I Get My Target Market to Follow Me?
Alright so you know what to do on your personal profile. Now it is time to get out and meet the people who make up your target market.
This is easy…
Simply do a search for groups and pages where they hang out.
If I am targeting entrepreneurs I would simply do a search for entrepreneurs or small business owners.
Join at least 3 – 5 of the groups.
Now get in there and create influence!
This is done by posting value like I told you to do on your personal profile.
Post informative, educational and entertaining things pertaining to what your target market would find interesting.
Like & comment on other peoples posts.
Answer questions people have.
Over time as you do this people will come to see you as an authority on the subject. They will send you friend requests and start to follow you.
You can also start to send friend requests to people who you are engaging with in the groups.
Very quickly you will have a large following of people who know, like and trust you.
That is the basics of how implement this strategy of MLM marketing online. If you want to learn more about it you can check out the following posts:
Creating Influence Strategy #2 – Attraction Marketing
Alright so Attraction Marketing is really all about putting the marketing back in network marketing!
Most networkers focus exclusively on the networking part but don’t bother with the marketing component of the equation at all.
This is a more in depth an online strategy to build your MLM business. It does have a fairly steep learning curve and is not for everyone. There typically is some cost associated with it and it does take time to get results.
But when the results start coming in it is a game changer. You will literally have prospects contacting you daily asking you about your business opportunity.
It is not unheard-of for people to have 10 – 15 prospects reaching out to them daily using this method.
But where there is a steep learning curve, it costs some money and it takes time to get results most people on your team will not stick with it and will quit.
So this is only for your top leaders. People who are going to do what is required no matter what.
And since it is not that duplicatable it is important that you focus most of your time on the previous strategy that works very well and is duplicatable. Because your team is watching you and every thing you are doing they will think they will also need to do to become successful.
And they do not need to do Attraction Marketing to build a successful MLM business.
Your mindset with your team should be that you outline exactly what everyone needs to do to be successful. You make the plan very clear.
And than if people want to do things “in addition to” what you train on that is fine. And Attraction Marketing should be considered one of the things you do in addition to the base plan.
In fact spend no more than 30% of the time you have allotted to marketing your MLM business on this strategy.
OK warning over… Let’s briefly focus on what this is and how it works.
The Basics of Attraction Marketing
It is an powerful strategy that can turn you into one of the top earners in the industry if you stick with it.
It uses marketing techniques such as blogging, video marketing, Facebook advertising, email marketing to set you up as an authority in your chosen niche.
By marketing using these methods people will come to know, like and trust you as an expert in your niche. They will look up to you and they will want to work with you and purchase from you.
All of the top leaders you see online are using this strategy in some form or another.
If you are serious about becoming a top leader in the industry as a whole I recommend you look further into this method. You can check out more information on it here!
#1 Secret to Success with Your MLM Marketing Online
Getting into action!
You know now how to market and build your business on the internet but knowing how means nothing until you get into action and stay there.
It would blow your mind what you would accomplish if you actually did what you already know how to do.
Do me a favor and let me know in the comment section below if you got value from this post and if you have any questions please don’t hesitate to reach out to me.
Cheers my friend!
P.S. I train extensively on prospecting and recruiting online. If you want to stay up to date with what is working to produce big results be sure to subscribe to my newsletter on the side of the blog.