I can honestly say that prior to getting into network marketing I had never actually researched how to be a Network Marketer. I literally fell into the industry, pretty much by mistake. A friend asked me to look at it and I eventually did.
In reality that is exactly what happens to most people and is the nature of this business, sometimes referred to as multi-level marketing (MLM).
At the time I became involved in the industry I was actually building a weight loss company.
It was only about 6 months old and things were going well; I was busy as heck building it and had no interest in any other opportunities let alone “one of those things”, which at the time is what I thought of MLM. Just one of those pretend, play businesses.
Well I eventually joined. Why I decided to join is a long story that you can read about here, but the short of it is I had a friend making $15,000 per month which needless to say got my attention.
So long story short I did not go looking to get into a multi-level marketing business, it just happened and am I ever glad it did.
5 Tips to Become a Successful Network Marketer
However since you are reading this post I am assuming you are looking into the industry, what is involved and how you can become successful at it and for that I congratulate you. Doing due diligence is awesome.
In fact the people who actually take the time to research the direct sales industry and all that is involved have a huge advantage over people who just sign up because a friend or family member tells them they should.
Knowing what is involved and what it takes to become successful is a big deal.
In this blog post I am going to share with you my top 5 tips that you need to know, learn and understand in order to become successful at network marketing.
- The age of the company you should join
- The product they sell
- Are they members of the DSA (Direct sellers Association)
- Learn the skill set of recruiting
- Learn the skill set of team building
We are going to look at the first 3 tips on the list first. They involve locating and finding the perfect opportunity…
What MLM Company Should You Join?
Joining a company is an easy thing. Just find someone in one and ask them to sign you up.
But joining the right kind of company is a completely different matter. Not all companies are created equal by any means. Not all opportunities are the same.
You should look at the following 3 items when researching which company to work with:
- The age of the company
- The product they sell
- Are they a member of DSA (Are they legitimate?)
Let’s look at each of these individually…
Tip #1 – What is the Age of the Company
There is a sweet spot when it comes to the age of a company. And that spot is actually right in the middle.
New Companies – You do not want to join a brand new company as most go out of business in their first 5 years. Networkers in these companies will try to sell you that getting in early is where the big money is made. This is nonsense, some people make big money in companies that are 50 years old also.
The new companies are just too risky. You could spend 5 years of working hard and have them go out of business and all your hard work goes down the drain.
The Old Dogs – You also do not want to join the old companies. Yes I just said that some people make big money in older companies and that is true but it is the exception and is hard to do.
The reason why is they have been around forever and most people have already heard about them and as such they think they know all about them. And most of what they know is negative.
They have a friend of a great-uncle twice removed who tried to build with that company and failed and as a result they have a preconceived notion that the opportunity is no good.
Right in the Middle is the Sweet Spot – In my opinion find a company that is at least 5 – 20 years old. They have survived the first 5 years but are not so old that everyone and their dog has heard of them.
A company that falls within this time bracket has usually not hit the exponential growth phase yet, where serious life changing incomes are created.
Get involved at this stage, become part of the reason the company takes off and you will have a very real chance of creating a legacy position that will pay you and your family for many years to come.
Tip #2 – Is The Product Important?
The next criteria you want to look at when analyzing a company is their product.
#1 do you like the product? If you don’t like the product then forget it, it doesn’t matter how great the opportunity is you will not do well.
#2 is the product something people would buy whether there was a business opportunity associated with it or not?
This is crucial.
The fact is that many people who you sponsor simply will not put the work in that is required to become successful and as a result they will quit building the business.
Now it is imperative that when they quit building their business that the product is so good that they will continue to use it and buy it monthly even though they are no longer selling it.
In the end your income is a direct result of the people in your downline (organization) who are buying and using the product monthly.
If someone joins only because of the opportunity and not the product, when they quit building the business they will also stop buying the product and you stop earning money.
So make sure the product is so good (and priced right) that regardless of whether they are building the business or not they will order it each and every month forever!
Tip #3 – Are They a Member of The DSA?
DSA stands for Direct Selling Association. They basically regulate the network marketing industry.
Companies apply to become members of the DSA. And have to go through a rigorous screening process to be accepted.
If they are a member of the DSA you can rest easy that they are a legitimate opportunity.
Check out this post if you are confused on the difference between Direct Sales vs MLM.
Tips 4 & 5 are Skills You Need to Develop
Finding a good company is the first part of the puzzle. The second part of the puzzle is learning the skills you require to become a professional…
One thing you will very quickly discover when doing your research on how to be a network marketer is that there is a high failure rate in this industry and you will find many people online who will be bashing the industry.
There is a very simple and straightforward reason for this.
As we discussed; most people who join a direct sales company do so because a friend or family member pressured (convinced) them into joining.
These people did not do any due diligence or research into what it takes to become successful. They just signed up and figured they would give it a try.
As a result they treated it like they would a hobby (or even worse), they put very little time into it. As soon as they got any rejection or had people tell them it was a scam or one of those pyramid things they quit.
They were amateurs!
You Need to Become a Professional
Just like anything else in life if you want to excel at you must become a professional.
Just like your career, sports, acting, music and business; you must become a professional if you want to succeed and excel.
Here is the great news. Becoming a professional is something anyone can do.
Unlike sports, acting, music and most other businesses that require you to have a natural born talent, direct sales simply requires that:
- You are coachable (you will learn from those who have done it)
- You are committed (you will commit to working your business for at least 4 years)
- You are determined (no amount of rejection will make you quit)
- You will allot 12 – 15 hours per week to work your business
If you do these things you will become successful. Anyone can. There have been people from all walks of life who have created highly successful businesses in this industry and you can too.
Some people might do so in 12 months where others it will take the full 48 months.
But either way it is so worth it. There is no lifestyle like what MLM can provide you with and you can have it if you take the time to learn 2 simple skills:
- Team Building
Success in the multi-level marketing industry comes down to your ability to be able to find customers and sign up new distributors (recruiting) and teach your new distributors to do the same thing (team building)
We are going to look at both of these skills quickly and then I am going to point you to other posts on this blog where you can learn to master these 2 skills.
Tip #4 – Become Good to Great at Recruiting
Recruiting is rain making activity. In my opinion it is where you need to be focusing the majority of your time. And when I say the majority of your time I mean at least 70 – 80% of the time you have allotted to build your business.
This is what we do here. We sponsor more representatives over and over again. You need to get your head around the fact you will be doing this your whole career.
Some people mistakenly think they will only have to recruit a few new distributors and their downline is going to take off. This is not how it works.
If you are a newbie you need to be recruiting, if you are a top earner in your company you need to be recruiting. It is what we do here.
And the great news is it is not a hard thing to do. In fact the process involved with sponsoring people is simple, once you know how to do it correctly.
Take the time to learn before you start contacting people, you only get one first try with a prospect so you want to make it a good one.
On this blog I have hoards of training on how to recruit, prospect and sponsor.
Here are a few to get you started:
And I would also recommend that you sign up for my FREE prospecting boot camp. It is an email series where I teach you all of my top strategies to become a top enroller in your company. You can check it out here.
Tip #5 – Learn How to Build Your Team
Believe it or not this is a skill set that most people mess up. People typically fall into one of two camps when it comes to building their team or downline.
Camp #1 – They spend no time with their team.
Camp #2 – They spend too much time with their team.
Building a successful downline involves walking a fine line.
You definitely want to be a good sponsor and get everyone of your personally sponsored distributors off on the right foot, but you also don’t want to fall into the trap of wasting all of your precious recruiting time baby sitting people.
If 70 – 80% of your time needs to be spent recruiting that means you only have at most 20 – 30% of your time left to spend with your team.
And this is accomplished by using systems and working with your team in groups instead of one on one.
The following blog post will help you understand how to build your team successfully.
So What Do You Think?
And there you have it my friend. I trust you enjoyed this blog post and most importantly received value from it.
If you did do me a favor and let me know in the comment section. It is always great to hear when I am helping people out.
Also if you need any help on anything we covered drop me a comment and I will be sure to get back to you.
Cheers to YOUR Success
P.S. Don’t forget to get signed up for your FREE prospecting boot camp and learn all of the skills to become a top recruiter and earner in your company. Here is the link again!