This blog is jammed packed with hordes of Direct Sales Training posts and resources. There is enough information here to help the beginner to the expert take their business to the next level.
But sometimes if can be a bit of a daunting task to figure out where to start. What do you need to do first, than second, third and so on and so forth.
So in today’s blog post I am going to break it down step by step for you. I will show you what you need to do as soon as you join followed by each the next steps in the process.
The first thing I need to stress and have you realize is that when I say Direct Sales I am referring to building a large organization or better known as a downline.
A business that is filled with thousands of other business builders and customers. A business that eventually will become so large and self-sufficient that you could literally walk away from it and you would continue to earn serious residual income for years to come.
I call this the BIG business model…
There is also a small business model. That is the one where a person is content with simply selling their companies products to their friends and family and making a small commission here and there for their efforts. Somewhat like opening up shop and playing store.
If that model is your goal I can not help you as I do not do that model and I do not know its ins and outs.
However, if you want to build a big, walk away residual income type business and downline that is what I can show and what we are going to look at in this blog post.
On a side note you should also sign up for my Free Prospecting Boot Camp on the side of the blog as I go into much greater detail on how to become a prospecting machine.
OK on with the show…
Step #1 – Get Y’er Dang Head Right
If you have been a follower of my blog for some time you have heard this saying before. Get Y’er Dang Head Right.
You really need to understand and grasp the opportunity you have in front of you. The direct sales industry as a whole has created more millionaires than any other industry. The lives that have been changed in this industry are countless.
It is the greatest business opportunity on this planet for the average every day normal person.
And you can build it part-time. In fact it would be difficult to do it more than part-time. You would run out of things to do.
But here is the kicker and where most people miss it in this business. You HAVE to do the WORK!
If you are working part-time 12 – 15 hours per week, you have to actually do the daily required business building activities in that period of time.
Most people come into this business and think it will be get rich quick, or that they will only have to talk to a person here or a person there.
That is not how it works and the misunderstanding that it is how it works is why so many people fail.
They are not serious. They treat their potential 6, 7 or 8 figure business like it’s a hobby to be played around with here or there and it is why they never make any money at all.
So get y’er head right….
Step #2 – Get Trained
OK this is a biggy. Too many people come into this business and think they know how to build it and go all off unhinged spamming their friends and family and social media, making a complete idiot of themselves and getting nowhere fast.
This industry is unlike anything you have ever done in your life before.
I don’t care if you were the top sales man of the universe you do not know how to build this business and if you try to go at it without being trained you will fail.
Your company and team will have lots of training you can plug into. And there are all sorts of leaders and blogs like this one that you can improve your skills by studying.
Important Concepts to Grasp
There are some important concepts to understand when it comes to building this business that you need to understand.
I am going to cover a few of them in this post and than point you to other training on this blog to help you even further.
The main thing to understand the secret to success in direct sales is found in your ability to get a large group of people to consistently perform a few simple activities over an extended period of time.
If you can master that the possibilities are endless for you.
You can not build a downline of thousands of people on your own, you need a team of people doing it with you. i.e. a large group.
And this is accomplished by keeping the business building activities simple.
The activities cannot be complicated or people will not do them. This is why a high tech super wizard salesman will fail if he or she tries to bring those sales methods into this business.
Keep The Business Building Activities Simple
I don’t care what company you are with the activities will be the same if you are trained correctly.
The core activities are:
Core Activity #1 – Meet people daily
Core Activity #2 – Develop a relationship with them (rapport)
Core Activity #3 – Ask them if they are open to looking at an opportunity or product
Core Activity #4 – If they are than provide them with a 3rd party tool that sells and tells them about your company or product. A 3rd party tool is anyone but you! It could be a website, DVD, webinar, hotel or home presentation, a 3 way call with your upline. Anyone but you!
The concept of a 3rd party tool is crucial to your business. Even though I know a ton about this industry I would never try to sell it to my prospect. I would always use a 3rd party tool.
The reason for this is two fold:
Your prospect is watching what you are doing. If I give them a super duper sales pitch. They are going to say “wow Robb you are going to crush this, but I can’t do what you just did and neither do I want to, sorry but this is not for me”.
The 2nd reason is that your team members will try to do what you do. And the fact is that most people are not good at selling and they are going to mess it up and get no results, become frustrated and quit.
3rd party tools prevent both of these things from happening. If you simply give your prospect a 3rd party tool they will not think to themselves “wow all Robb did was send me to a website to get the information, I think I can do this”. And anyone on your team can send someone to a website.
Core Activity #5 – Next you simply follow up and collect their decision.
Is it for them? Is it not for them? Do they need more information?
If it is for them sign them up right away and get them trained and up and running quickly.
If it is not for them put them in your follow up calendar to follow up again with them in 6 – 12 months, things change in peoples lives and you never know when an opportunity might be for someone.
If they need more information simply provide them with a new 3rd party tool. Do not give into the urge of answering their questions for them, use a 3rd party tool to do so.
Core Activity #6 – And lastly Rinse & Repeat, do it all over again and keep doing it over and over again!
And one last bit of advice on training…
Don’t spend a lot of time in training or get stuck in training mood because you want to also launch your business fast and with a bang… Many people waste weeks getting started. You want to come out of the gates fast and on fire, which leads us to step #3…
Step #3 – Launch Your Business with a Bang
One of the major factors to my quick success when I first started in direct sales was that I literally launched my business with a bang.
I used the old school technique of going to your warm market. Of approaching all of your friends and family to see if they are open to taking a look at an opportunity.
That is the key. Do not care if they join, but care very much that they have enough respect for you to do you a favor and take a look.
The warm market has been the foundation of successful businesses in this industry since its inception and it will continue to be forever.
Do not skip going to your warm market or your team will and you will have a very hard time every building a real direct sales business.
So what I did was within 24 hours I wrote down a list of 200 people I knew with their phone numbers. I had a larger list but the larger list I did not have phone numbers for and had to go looking for them.
I than took that list of 200 people and I smiled and dialed!
I blasted through that list and asked people to do me a favor and look at this new opportunity I was in, I presented them with a 3rd
party tool and than I followed up to see who wanted to lock arms with me and get to work.
I recruited 18 people in my first two weeks, many more after that and my business took off. All because I launched my business with a bang.
Do the exact same thing and than build a culture within your organization the same thing. People join, they build a list quick and they blast through it.
Do this before moving onto the next steps…
Step #4 – Get Your Team Moving
As we have looked at you need a team in this industry in order to create real long term success. Yes you can make some ok money retailing product and earning the odd commission for recruiting someone, but the big incomes are made from the ongoing residual incomes a large downline provide.
So you need to get your team moving.
The key is to not spend hordes of your time training them individually. The majority of your time needs to be spent prospecting new distributors.
So the key is to train people in groups.
Have a training website that walks people through the process. When someone joins tell them to go through the training website and get back to you when they are done.
Set up a FaceBook page for your team. Have other leaders as admins to the page. Have training resources in there and frequently asked questions, etc. This allows all of the leaders to be able to train the team together.
Have a weekly team training call where you have movers and shakers within your team come on and train the team on what is working, etc.
Again train in groups and do not get stuck spending too much time with any one team member individually as you need to be in prospecting mode.
Step #5 – Always Be Prospecting
The best piece of direct sales training advice I could ever give you would to always be prospecting.
In the end this is a pure numbers game. The more people you approach the more people are going to join you, simple as that.
Your job in this industry is to become a professional recruiter. And it is not a hard thing to become, especially if you do what I just taught you. Meet new people, build a relationship (rapport) with them, ask them if they are open to looking at an opportunity (or product), give them a 3rd party tool, follow up and collect their decision, rinse and repeat.
It really is simple.
But the first question everyone always has after I teach them this success equation is:
“where do I meet new people?”
It’s a great question. And one I asked to my upline after I had bomb through everyone I knew about 20 times.
Because the fact is you always have to have people to share your opportunity with if you want to be successful.
Now back in the old days before the Internet and Social Media became such a huge part of our lives meeting new people was difficult. You had to get out in your community and intentionally go meet people. Meeting 2 new people per day used to be the goal.
But now a days meeting 20 new people a day online is very do-able and should be your goal.
I have lots of training on this blog that will show you how to do that. Here are a few to get you started:
And again be sure to sign up for my free prospecting boot camp on the side of the blog and really crank up your results.
Well I hope you received some value from today’s post. If you did do me a favor and let me know in the comment section under this post.
Until next time…
Cheers to YOUR Success
P.S. Don’t forget to get your FREE subscription to my boot camp on side of the blog. Cheers!