Multilevel Marketing aka MLM is one of the most misunderstood but at the same time intriguing business models on the planet. It is not hard when reading my blog to tell that I am a huge fan of this industry.
One of the reasons I am a huge fan is I am very aware of the opportunity for tremendous success that it presents to the average individual if they implement what I consider to be the best MLM Marketing Strategy.
As luck would have it in this post I am going to provide you with that strategy and if you implement it I have no doubt that you will create a successful and profitable MLM marketing business.
There are 8 parts to this strategy
So let’s get right into them…
Part 1 – Decide if MLM is Really For You
As great of a business model as this is, the truth is that it is not for everyone.
Now do not get me wrong. I truly believe if someone is trained correctly and is determined to achieve success that anyone can become a success in this industry. But the fact is that it might not be for everyone.
Not everyone will want to do what is required to become a success here. Not because it is hard, but simply because the business building activities are not activities they want to do on a daily basis.
And that is OK. There are plenty of other business opportunities and models out there. The key to your success in life is to find a model you can see yourself doing on a daily basis, committing to it and going to work making it happen and doing so for as long as it takes.
I personally am a fan of MLM marketing and also affiliate marketing and build both businesses. You can learn about the differences between the two here if you like:
Network Marketing vs Affiliate Marketing Pros Cons
After reading this post you will have a much better understanding of what is going to be required of you in order for you to become successful. Once you understand this information you can make the decision if it is for you or not.
Part 2 – Select the Best MLM Company for You
The next part of this strategy is selecting the best company.
Not all opportunities or companies are created equal.
In fact just like in every other industry not all companies are legitimate and yes some are even scams.
Is The Company Legitimate?
So the first step you need to take is to determine if the company you are looking at is in fact legitimate.
There is an organization called the Direct Sales Association. Companies go through an intense application process to become a member of the DSA.
If a company is on this list you can rest easy that they are a legitimate company
Do You Like the Product?
The second step in picking the company you want to build with is finding one that has a product you will enjoy using yourself. You have to become a product of the product as we say.
It is impossible to promote a product if you do not like it and use it yourself. Do not think you can join a company who has a product you don’t like and then turn around and be able to convince other people to buy it. It will not happen.
There are lots of great MLM companies with great products, find one you love and it will make getting customers much easier.
How Old is The Company?
The third step in picking the right company is finding one that is poised for great success but has also shown they are stable.
There are 3 stages of a company’s life cycle. Beginning, Middle, Late.
From when a company first launched until they are about 5 years old they are in the beginning stage or the launch stage.
Although the opportunity to create tremendous success is high here, the risk of them failing and going out of business is too great.
The numbers show that 50% of all businesses fail within their first 5 years. In my opinion that is too great of a risk to take.
After a company has been in business for 20 years they enter into the later stage of the life cycle.
There are a lot of companies in the multilevel marketing industry that fit into this stage. They are household names, companies that many of us have heard about.
Now lots of would be network marketers fall for the trap of thinking that since these companies are stable that they should join one of them.
The problem here is that because they are a household name and many people have heard of them it is harder to get someone interested in joining the business opportunity or buying the product simply because they have heard about it before and they “think” they know all about it. (even though they really have no clue).
Yes you can create success with these companies, but it is harder to do.
The sweet spot in my opinion when it comes to picking a company to join is one that is in the middle stage of their life cycle. Somewhere between 5 – 20 years old.
They have made it past the 5-year mark and are stable. However they have not hit the 20-year mark yet so most people still have heard of them, which makes for a great opportunity for you to be the person who tells them about it.
This stage is where I see most of the serious long term incomes being created.
Part 3 – Be Committed to Treating it Like a Business
This is where so many people go wrong. Everyone has heard of the high failure rate in the MLM industry. And it is true there is a high failure rate.
However the facts are the failure rate here is no higher than it is in most business models that the average person can afford to join.
For example, Internet marketing, affiliate marketing and starting an amazon business have just as high or higher failure rates than MLM marketing.
So Why Do People Fail?
Why do these tremendous opportunities with such low start up costs that allow average people to be able to create tremendous success have such high failure rates?
The answer is simple…
It’s an easy come easy go scenario. When you only have to invest a little bit of money to get started it is easy to quit when things don’t happen fast enough for you.
What happens is people join these types of businesses and don’t realize that just like anything else worthwhile in life it is going to take work, dedication, time, commitment and you will experience frustration and setbacks along the way.
So what happens is someone joins, talks to a few friends who say they are not interested or even worse tells them that it is a scam or it doesn’t work; and that is it our new entrepreneur is finished before they have even begun. They quit.
How to Make Sure You Succeed
Here is the secret to your success…
Treat your MLM marketing business like a real business.
Treat it like you would treat a traditional bricks and mortar business that you started from the ground up.
Treat it like you would treat a franchise you spent 200k to purchase.
Give it the same respect and dedication as those businesses and your success is virtually guaranteed. It truly is as simple as that.
Part 4 – Learn How to Build a MLM Business
Take the time to become trained. Do not make the mistake of thinking that you know how to build this business. You do not.
Success in the multilevel marketing industry requires skill sets that are unique to itself. You have not learned them in your career prior to joining this industry.
The secret to success in anything in life is finding someone who has done what you want to do and simply do what they did.
So find leaders to learn from. This blog is a great place to start, as is my free prospecting boot camp.
Learn the right strategy to launch your business, learn how to recruit people, learn the best way to sell products, discover the secrets of how to build a large downline that will grow without your help.
Many people rush headlong into telling their friends and family about the business without even spending a second on getting trained, and as a result they completely blow it.
Your upline leaders have become successful in your company and most likely have training showing you how they did it. Learn from them and then once you know what you are doing get to work putting what you have learned into practice.
Here are a few posts to help you get trained the right way:
Network Marketing Mentorship – Be Warned
7 Keys to Multi Level Marketing Success
Part 5 – Understand the Fastest Way to Succeed in MLM
I have always thought that a better name for this industry would be Relationship Marketing. I say this because this business is built on your relationships.
You start with simply sharing your opportunity (and product) with the relationships you presently have and then go out and develop new relationships with people and share it with them.
Now the temptation for most people when they get started is to skip the first part of what I just shared. Which is sharing your business with the relationships you presently have. Meaning the people you already know. Your friends and family, which is called your warm market.
For some weird reason when someone gets involved in MLM marketing they are nervous, shy, afraid or embarrassed to tell their friends and family about it.
Here is the thing. Sharing your business with the people you know i.e. your warm market, is without a doubt the best strategy to start with and the fastest way to succeed.
There are a whole hosts of reasons why this is true that I am not going to get into in this post; however you can learn about those reasons and how to do very well in your warm market here.
Why do I know this is the fastest way to succeed in network marketing?
Because it happened to me. I launched my business the right way, by targeting my warm market the right way and my business exploded. I created a 6 figure income in under 8 months and I helped many other people also do incredibly well with their warm market.
So do not be afraid of sharing your business with the people you already know, just make sure you know how to do it the right way.
Part 6 – Learn How to Generate Leads
The next part of the strategy after you have shared your opportunity with your warm market is to go out and build relationships with new people, i.e. generate leads.
Your business is going to succeed based on your ability to recruit and sponsor new distributors into your business as well as get new customers.
Prospecting and recruiting is what we do in this business. Your goal needs to be to meet a certain number of new people per week and also share your opportunity with a certain number of people per week.
You will do this your whole career.
Success is created here by doing 3 things well:
- Meet new people (generate leads),
- Build relationships with them (become friends),
- Ask them if they are open to taking a look at your opportunity.
Pretty simple when you break it down. However a key part of that equation is meeting new people.
You want to get very good at generating leads. And it is a simple thing to do. Here are a couple of posts where I give you a bunch of ways of doing that:
Should You Buy Network Marketing Leads?
How to Get Prospects for Network Marketing – 17 Strategies!
Part 7 – Embrace Technology & The Internet
One of the best strategies for meeting new people and generating leads is using the internet.
The internet has become a complete game changer for the network marketing industry. In the old days before the internet and especially social media became such a big part of our lives it was a lot harder.
When you ran out of people to share your business with it was a bigger challenge to meet people. You had to literally put on your shoes and leave your house, get out in your community and find creative ways of meeting people.
Nowadays you can sit in your pajamas, turn on your computer and literally within seconds have access to thousands upon thousands of people.
There are 2 strategies for generating leads online that I recommend.
The first is using social media which you can learn about here:
Network Marketing on Social Media
The second is using internet marketing (attraction marketing) which you can learn about here:
How to do Internet Marketing for Multi-Level Marketing
Part 8 – Become a Leader & Build a Team
There is an old saying in business that if it is to be it is up to me.
That is a great saying, but in this business the opposite is true. You simply can not build a successful MLM marketing business on your own.
You need a team. Which is called a downline.
In fact, you not only need a downline, but you need one that will grow without your help. You need it to be self-sufficient.
Team building is a skill set, and one that you must learn. It starts from the very second you enroll your first team member.
Recruiting is the number 1 strategy you need to learn, but team building is a close second.
Lots of people mess this part of the equation up. Take this part of the strategy very seriously.
Here is a post you can learn how to get a new team members started the right way and how to build a truly successful downline that grows exponentially without your help:
How to Build a Team in Network Marketing
The Crucial Part of the Strategy
You have literally just been given the best MLM marketing strategy I have ever come across for an ordinary person to create wealth, but guess what?
If you do nothing with it, it means nothing. Action is the key to everything. Do not let yourself get stuck in learning mode. You have to actually put what you learn into action for results to happen.
As obvious as that sounds the majority of people never actually understand it. They just keep studying and learning new things and then kid themselves into believing they are moving forward when in fact they have never actually even taken the first step forward.
So yes learn what I have just shared with you, but do it quickly and then put it into action!
I believe in you my friend, you’ve got this!
Cheers to YOUR Success
P.S. To help you get really great at recruiting I recommend you sign up for my Free Prospecting Boot Camp on the side of the blog. Yup it costs you nothing and it will help you become a top recruiter!
P.P.S. Let me know in the comments if you have any questions on what I have covered.
I’m an affiliate marketer and have been doing that for years and, until recently, have pretty much stayed away from Network Marketing / MLM programs because many have ended up being Pyramid schemes. I kinda feel this particular business model has a bad reputation.
I’ve found a couple of affiliate programs that I like the look of where building a team can be part of the business and doing that would accelerate progress. But building a team is not a requirement.
A real product is being sold rather than the fees of new members paying the commissions for those at the top of the pyramid.
But I’ve found I’m lousy at recruiting people. I’m not a “people person” at the best of times so that’s probably coming across when I communicate with people and I’m probably not engaging with prospects often enough from the outset.
So what kind of advice do you have for those of us who are shy and introverted, don’t really want to engage with other people and still are interested in building a network marketing business?
Robb Corbett says
Hey Gary, the first piece of advice I would give you is to understand the difference between a MLM marketing business and a pyramid scheme. The major difference is that in MLM commissions are paid when product is sold not through fees of new members as you indicated. The second piece of advice I would give you in regards to being introverted is to learn how do build the business the right way, learn how to approach people. When you learn the right strategies you will find that there is nothing to be shy about at all. This industry is loaded with stories of introverted people becoming tremendous successes. Sometimes you have to feel the fear and do it anyway, in this case you will quickly discover that there was nothing to fear at all. Trust that helps! Cheers
Mina KIM says
I think most people, including me, has a misconception of MLM. Like what Gary up there, said, It seems like MLM has a bad reputation.
Or probably like you said, it is often misunderstood.
I have a not so good experience on MLM in the past but I’m not closing my doors about it. Maybe that’s the reason why I read your post from beginning till end.
The strategies you laid out are eye-opener.
Now, after reading this, I’m trying to evaluate what I did last time that cause my failure — maybe MLM is not for me? Or because I’m a newbie?
That brings me to this question: Would you suggest MLM to a newbie?
Robb Corbett says
Hi Mina, yes I absolutely recommend MLM for new people looking to get into business for themselves, no question, in my opinion when done correctly it is the best business model on the planet.
I recommend it for the simple reason that it is the easiest business model to build with the highest income earning potential available to every day people. Pretty much every other business model requires a TON more money to get started, takes a whole lot more of your time and takes a long time to earn a profit.
With network marketing if done correctly you can be earning $ and in the profit in your first week, it is built on a part time basis and it has a very low cost of entry. Again if done correctly it is the perfect business model.
Good to hear you have not closed the door on it. Good luck!
LJ Kudos says
Great post here…as others have mentioned, MLM businesses have a bad reputation.
The thing is, when you think about it, every business is kind of a MLM.
You always have a structure and at times people forget that also. If the business is legitimate and been around long enough (as you mention above) then you will surely be able to do your research and see if this is the case.
I wouldn’t shy away from MLM, if the right opportunity came my way. As you also mention, if you want to succeed you must put the time in.
The big problem these days is that everyone wants everything for doing nothing. We both know this will never be the case, that’s why I think most fail.
Great post as ever.
Robb Corbett says
Cheers man, yes this comment thread seems to be becoming people talking about the bad reputation haha. Funny thing is that if franchising were as inexpensive to get involved as MLM is it would have the same reputation. The thing that makes MLM so great is the exact same thing that creates the reputation that you mentioned, anyone can become involved! And the problem with that is that most people will not do what it takes to become successful at anything. You nailed it bro, people want everything for nothing!
Jason Forsyth says
Hey Rob. Another useful post and a couple of strong takeaways for me as well.
Your comment on ‘warm market’ particularly resonates as this is something that I still struggle to deal with. The idea of coming across as a troll to friends and family still seems like a stretch for me so I’m yet to cross that bridge. Its the low hanging fruit but I’m still reluctant as my online business is very much a departure from what I would have once upon a time called ‘real work’.
Step-by-step for me but some healthy pointers. Thanks for sharing.
Robb Corbett says
All about taking the next step man!