Today we are going to take a look at one of my favorite subjects i.e. Attraction Marketing for MLM.
I can remember learning about attraction marketing like it was yesterday.
I had joined my network marketing company on November 11th, 2005. I had great success working my warm market ( the people I knew) and created a nice 6 figure income in 8 months doing so.
I attribute that success to having the great fortune of working directly with two of the top leaders in the direct sales industry, Mr. Eric Worre and Mr. Randy Gage.
They taught me how to work my warm market the right way and I did exactly as they showed me and as a result I was able to achieve the success I did.
However, the inevitable still happened.
Eventually I ran out of people I knew to share my opportunity with.
One of the keys to your success is to always have people to share your opportunity with. No prospects means no business!
So I had to go to work finding other methods of building my business. I will not bore you with all of the methods I tried, but it was during this time that I stumbled upon Attraction Marketing.
How to Attract Prospects to You Magnetically
I was researching online all of the different ways to build an MLM business and I came across an ad that said something along the lines of:
“Discover how to have prospects magnetically attracted to you, contacting you wanting to join your business, cash in hand”.
Naturally I was intrigued. Who wouldn’t be?
How great would it be to have prospects chasing you wanting to join your business?
So I took a look, bought the book this guy was selling and very long story short I have been a fan of attraction marketing ever since.
So What is Attraction Marketing for MLM?
The simplest explanation of this strategy is that it uses internet marketing techniques such as blogging, SEO, video marketing and social media to name a few; to set yourself up as an expert in the niche of your choosing.
When you become seen as an expert people come to know, like & trust you.
When people know, like & trust you they become open and interested in anything you are promoting.
This is especially true if you are helping them solve a problem they have.
Let me give you an example to help you understand this…
Attraction Marketing Example
OK let’s say that I am building a MLM business that is in the health and wellness niche, and I am looking to promote their weight loss product.
I would go to work setting myself up as an expert in the weight loss industry.
I would want people to see me as someone who knows all about weight loss, nutrition and fitness. I would want them to look up to me as someone who can help them solve their fitness problems.
I want them to come to know, like & trust me as this expert.
One of my options to accomplish this could be to start a blog where I write articles daily showing people how to lose weight and get in shape.
I might provide nutritional tips, work out plans, and just overall good advice on living a healthy life.
The more I post on my blog the more people are going to start to notice me.
Over time as I continue to provide valuable information on my blog and attract people to me; I will become known as an expert and a person of knowledge and influence in the health and wellness field.
I will be viewed as someone who can help them achieve their weight loss and health goals.
How to Get Your Prospect to Buy Your Products or Join Your MLM
Part of my marketing plan is going to be to recommend products to my readers and followers, and of course the products I am going to recommend are my companies products.
Because I have become known as an expert in this field people are going to buy what I recommend because they trust my opinion. So now I have attracted a paying customer to me.
We also all know that the best people to recruit into your downline are people who already love and are using the product. So a part of your marketing plan would be to start targeting your new customers with your business opportunity.
Explain to them how they can get their product for free monthly and also make some extra money by promoting the product they have come to love.
By doing this you will have people who are interested in building the business, and you will recruit a good number of them as new distributors.
You also do not have to blog.
You could do the same thing by recording a video on YouTube daily, or creating a Facebook Group where you share health tips. The same principles apply.
You also do not have to start out with a product focus, you can absolutely target people who are interested in making money from home. You can easily use this same technique to set yourself up as the Home Based Business Expert.
Let’s take a look at how that would work…
How to Target Opportunity Seekers
The concept is the exact same when targeting people who are searching for how to make money from home.
You would go to work creating a persona of being the person who can help them figure out what the best ways to make money from home are.
Let’s use video marketing as the means you are going to use to do this.
There are all kinds of video hosting platforms you could upload your video to. YouTube & Facebook being the top 2 to start with.
By the way you can use more than one internet marketing strategy at a time. You can combine many of them together. I use blogging, video, social media and newsletter marketing together.
Alright back to the example of targeting opportunity seekers with video…
You would simply create a short 3 – 5 min video daily helping people solve their problem of finding the right opportunity. A simple way to do this would be to do a daily video review of a money making opportunity.
There are thousands of them out there. Simply pick one, do some research on it, and then report your findings and thoughts in your video.
Of course at the end of the video and in the video description you want to promote your MLM opportunity as the best opportunity you have found and as something they should contact you to learn more about.
As you start to attract people to your videos and they start to follow you and begin to look up to you as an expert in this field, you are going to have people who are interested in getting more information and joining your network marketing company.
One Last Target Market
The last target market we will look at in this post that you can use attraction marketing for are people who are interested in MLM.
These would be people who were in the industry before and are thinking about getting back in, or these are people who are presently in the industry but are struggling and are thinking about making a move.
Your game plan here would be to simply do as I do on this blog. Which is to help people learn the correct strategies to become successful in this industry.
Again you can choose whichever marketing platform you wish to use or a combination of them. (blogging, video, social media, etc.).
You then simply go to work creating content daily that is going to help your target market solve their problems.
Over time as you continue to provide value and help people it starts to dawn on them that the best option for them to have success in this industry is to partner with you in your network marketing business.
They will reach out to you wanting to get information on how they can do so.
Then just walk them through your prospecting process and sign them up.
A Basic Overview of This Strategy
What I just shared was without a doubt a very basic overview of attraction marketing. But it gives you a good idea of how it works.
I have tons of training on this site to help you learn how to really start getting up and running using this strategy.
Here are a couple to get you started:
There is also a company I recommend that trains people on the top attraction marketing strategies:
If you have any questions about how this works or need help to get started drop me a comment below and I will get back to you.
Cheers to YOUR Success
P.S. I also HIGHLY recommend that if you are serious about learning this strategy and some of my other top recruiting methods that you sign up for my Free Prospecting Boot Camp on the side of the blog!