In today’s post I am going to do my best to make attraction marketing simple for you by not only explaining it and how it works but by giving you some simple Attraction Marketing Examples you can start using and implementing today to help you build your network marketing business.
I first came across this strategy years ago, back around 2007 or 2008. I was building a downline and had done so using the traditional warm market strategies of talking to all my your friends and family.
I had done very well with my warm market, I had actually become one of the top 2 distributors in Canada for the company I was with and I was in the top 20 list of top earners worldwide.
However just like what happens to everyone in this industry, I eventually ran out of people to share my business opportunity with, and I knew that in order to continue to be successful I needed to find a way to find more people.
You see it does not matter if you are making a $10,000 per month or $1, if you are not prospecting new people and enrolling new team members monthly your business is going to go backwards.
So I stumbled across this strategy while I was online researching methods of recruiting.
Back then, the only person really teaching it was a guy by the name of Mike Dillard. Other people quickly jumped on the bandwagon and started implementing what he taught and creating their own courses and books but he was the originator.
Mike had written a book called Magnetic Sponsoring. He advertised it as a strategy whereby you could have an endless supply of prospects and leads reaching out to you with their credit card in hand wanting to join your business (or buy anything you were selling).
Sounded pretty good to me so I bought the book and although it is not as easy as Mike made it sound in his advertising (nothing worthwhile is easy) it does work as it is a tremendous strategy and I have been a fan of attraction marketing ever since.
The Basic Premise of How It Works
So basically how it works is by using social media and internet marketing techniques you set yourself up as a leader or an expert in network marketing.
You do this by teaching people how to become a success in their business. You provide them with valuable information that helps them reach their goals and/or provides answers to the questions they have.
The more information and value you provide them with the more you become seen as a leader or an expert in their eyes.
And guess what?
Everyone wants to work with the leader.
Everyone wants to partner or team up with the person they see as being able to help them become successful and reach their goals.
So over time as you continue to share your knowledge with them it eventually dawns on them that they should work with you directly in your company.
And yes in many cases they will reach out to you directly asking about your opportunity.
Pretty cool and yes the majority of the leaders in the industry have either used this method to build their business or are using it to maintain their business.
Pretty much every leader out there has a website, Facebook page, podcast, YouTube channel or has written books and courses on how to be successful.
And what they are doing with these tools is using attraction marketing.
They are attracting people to them (distributors and customers).
People who look up to them as a leader or an expert who can help them achieve their goals. These people either end up joining them in their company or buying their courses or books.
Now there are quite a few different methods you can use to implement this strategy.
The internet is always changing and as new software, platforms and systems come out marketers find ways of using them with this strategy.
So let’s look at a couple…
Example #1 – Facebook
Facebook is one of the most used platforms that people use to implement attraction marketing on. You can either do so on your personal page or using a business page.
I actually recommend you use a personal page starting out because it is free whereas with a business page you have to pay to play if you want to get any results.
Pick Your Target Market
The first thing you want to do is first pick a target market. Let’s stick with prospecting fellow network marketers.
You can pick any target market you like but typically if you are implementing traditional attraction marketing strategies you would either be prospecting:
fellow network marketers
or people who you think would like your product
and lastly home based business seekers (people who are simply looking at different money making opportunities).
On this post I am going to focus on fellow networkers, but I will also provide you with links to other resources where you can learn how to prospect people from the other two markets as well.
So once you pick your target market you would then set up your profile in such a way that would make you attractive to them.
Set Up Your Profile
You want to have a nice profile picture of yourself, a nice head shot of you smiling is ideal.
Have a cover photo that shows you having fun, living life, doing something that your prospects wish they were doing on a Monday afternoon instead of working their boring job.
Make sure you do not mention your company or product anywhere on your page. You want them to have to speak with you to learn what it is you do.
The suspense is powerful.
Keep your pictures clean. Do not have photos of you out drunk with friends or in compromising situations (dancing on bar tables etc).
People are going to look at your profile and pictures before reaching out to you to see what kind of person you are. You want to portray the best image possible.
Same thing goes for the posts on your page. Don’t get political. And stay out of the mud, keep it clean.
Now that your profile is set up, it is time to go and meet your prospects…
Meet Your Prospects
On Facebook this is very simple. There are countless groups and pages on FB based on any topic, subject or niche you could imagine.
Go and join groups and pages where networkers hang out.
Get into those groups and pages and become active.
Be a human being, get to know people and provide information they would find useful. Information that can help them build their business.
Answer questions people ask. Reply directly to their question on the page itself and not in a direct message.
When someone makes a post, contribute to it. Give your thoughts on what they posted.
Like and comment on other peoples posts.
Basically be a helpful person.
Become engaged in the group. Become known as someone who knows their stuff and that people appreciate and start to look up to and want to be around.
What happens then is people start to know, like and trust you (which is the key to component to recruiting someone).
When that happens, they start to look up to you as an expert. You are starting to “attract” them to you, which is the basis of this attraction marketing example.
People will start to send you friend requests and you can send them friend requests.
Which leads them back to your personal profile where you want them…
Back on Your Personal Profile
Now that you are starting to make new friends (which is the goal), you want to start to continue to build the relationship with them.
You do that through the posts you make.
There are 3 kinds of posts you want to make:
1) Informative and Educational Posts.
These are very similar to the posts you were making in the groups and pages.
They are designed to provide value to your prospect. They are designed to answer questions your prospect may have and to help them solve their problems.
Clearly if we stick with targeting network marketers the type of posts you are going to make are going to be designed to teach them how to build their business.
Share with them what you are learning from other leaders you follow, courses you are taking, blogs you are reading (like this one), etc.
Over time as you make these types of posts you will become seen as an expert on the subject in your prospects mind and subconsciously they will start to think they should be working with you as you know your stuff and can help them become a success.
For every 10 posts you make, 6 – 7 of them should be value posts like this.
2) Lifestyle Posts.
The 2nd type of post you will want to be making is what is referred to as a lifestyle post.
A lifestyle post is simply a post showing you living life. Doing fun and exciting things.
Pictures of family and friends. Pictures of you out to dinner, on vacation, working out, out boating, hiking, skiing, etc.
These posts allow people to get to know you.
They allow people to feel like they actually know you. They are a big component of the know, like and trust factor that is required for a prospect to want to join you in your business.
For every 10 posts you make 2 – 3 of them should be lifestyle posts.
3) Business Posts.
The 3rd type of post you will make is a business post. Yes finally you can post about your business.
However, you are not going to do what the majority of people do when they post, which is spam!
You are not a spammer, nobody wants to be spammed.
Nobody pays any attention to the “join me now” or “if you want to make $1000 next week DM me” posts.
Instead, what you want to do is make what is called a curiosity post about your business and product.
Kind of like the preview to a movie, you only provide them with a little bit of information, enough to entice them to want more i.e. watch the full movie or in your case learn about your business or product.
Posts such as:
“Here I go, wish me luck. My friend just lost 15 lbs on this product and it is my turn. Can’t wait to fit back into my favorite jeans.”
“And it is go time! Good buddies of mine are earning a nice part-time income off the internet and have showed me how to do it. Pretty excited to get started. Wish me luck.”
Things like that… just giving them a little taste. Not mentioning what the product or business is.
People will start to become curious as you make more posts over time.
They will start to comment and message you asking what you are doing, what the business is or what the product you are taking is called.
I.e. they become prospects for your business!
And there you have it that is the basics of how to use Facebook to do attraction marketing.
There is obviously more to it, but if you just did what I just taught, you would start to get traction in your business.
If you want to learn more about how to use FB check out these trainings:
Example #2 – Internet Marketing
This next example of attraction marketing is my favorite and the one I spend most of my time focused on.
Where the Facebook example was more of an active method, this one would be considered passive.
It uses internet strategies such as blogging, videos, and email marketing to create a recruiting system of your own.
It is accomplished by doing the same thing as in the last example in the way of providing value to a predetermined target market.
This Blog is a Great Example…
My target market is other network marketers. People who already know what an incredible industry this is.
What I do is provide valuable information to help them become successful in their company or future company.
I put out blog posts and videos that my target market will find useful. They may join my newsletter or get on my free prospecting boot camp.
Over time, they will come to know, like and trust me due to this information that is helping them.
Some people may decide to work with me if they are looking for a new opportunity or to get back into the industry with a new company.
Others may purchase my books and courses to help them in their present company.
It’s the same concept as example #1 except on a different platform, i.e. my blog instead of FB.
If not drop your questions in the comment section below and I will be happy to try to clear the matter up for you.
And if you want to learn more about Attraction Marketing and examples of how it works I would recommend you do check out this post and also get on my free prospecting boot camp. (See what I did there?)
Cheers to YOUR Success
P.S. My prospecting boot camp is FREE and it goes over all of my favorite recruiting strategies in detail to include this one. Link to sign up for it is on the side of the blog.