I can remember like it was yesterday stumbling across an ad online somewhere back around 2005 – 2006 that said I could learn how to Attract MLM Prospects to me. Prospects who would be magnetically attracted to me, ready to join my business with cash in hand.
Needless to say I was very interested in how that sounded and quite intrigued by the prospects of people contacting me about my MLM business. So I began looking into it further and let’s just say that doing so set me on quite an adventure and journey to say the least.
It’s Called Attraction Marketing
During my journey I discovered that this strategy was actually called Attraction Marketing.
The whole premise of it is based on the concept that people are attracted to people they look up to as being the leader. They are attracted to other people who come across as being an alpha leader.
Just like when we were kids in high school, everyone was attracted to the popular kids. The alpha’s of the pack so to speak. We wanted to be around them because we wanted what they had, i.e the popularity.
As we grew up into adults this type of attraction is still there believe it or not…
Many people look up to athletes, movie stars and successful business people.
We are in awe of them and are naturally attracted to them.
Because they have what we want. They are living the life we wish we could live. They have made it. They are the alpha’s of the pack and that is attractive to most people.
Leaders Attract MLM Prospects
Same thing applies in the MLM industry.
People in our industry look up to and are in awe of the industry leaders, the top earners, the people who are going places and making things happen.
We want to be around them, we want to learn from them and if given the opportunity we would love to work directly with them.
Because once again we want what they have and we feel that by being around them or working directly with them we too can become a success.
We believe that whatever they have that makes them a success or whatever they know will rub off on us and will allow us to become a success as well.
In essence, we are attracted to them.
This is How Attraction Marketing Works
The basis of this strategy is that you want to become an attractive person to your prospect.
Someone your prospect admires and respects. Someone who they perceive as already knowing what they want to know, i.e. how to become a success.
Someone who has the knowledge to help them achieve their goals.
Someone who if they join you in your business can help them become a success.
But I Am Not a Success Yet
This is the first thought that pops into most people’s mind when they first learn about this strategy.
And I get it, but if you are thinking that than you are missing the concept.
You don’t have to be a top earner or a success yet to attract prospects to you. You just have to be able to show them that you are a person of value. Someone who can help them.
You have to show people that you are on your way and you know stuff that can help them achieve their goals as well. Stuff (strategies) that they don’t yet know.
You need to show people that you have the knowledge to help them become successful.
And guess what? You do have that knowledge. Even if you know only 1 thing more than your prospect you have that 1 thing of value to share with them.
You attract prospects to you by becoming a person of value; and by sharing that value.
You become a person of value by studying success. By learning yourself. By studying blog posts like this and learning from other industry leaders.
And then all you simply do is share what you are learning.
Learn & Teach is the Secret
For example after reading this blog post you are going to have a much better understanding of how to attract MLM prospects to you.
You could easily take some notes and then go and record a video on this subject and share it on YouTube, Facebook and Instagram.
If you as a network marketer are interested in this subject don’t you think there are other people who would be also?
Don’t you think if you shared that video that some people might find value from it?
Of course, they would and guess what you are now starting to attract them to you. They are starting to take notice of you and are beginning to think of you as someone who knows their stuff.
OK let’s slow down for a second as I am getting a little bit a head of myself here. The first thing you need to understand is who your target market is with this strategy.
I am going to explain that to you first and then I will show you what you need to be doing to be attracting your target market to you…
Your Target Market is Crucial
Knowing your target market is crucial for this strategy to work.
When it comes to attracting prospects to you using this strategy it comes down to really 3 different types of people you can target. You have to make a decision which one it is going to be.
- People who would be interested in your product.
- People who are presently interested in home based businesses or making money from home.
- And Network Marketers (people in MLM now or who were before).
Let’s look at each individually…
People Interested in Your Product
Many people use attraction marketing to target product users. They go after customers for their products.
Once you get a satisfied customer, someone who really loves your product. Someone who has gotten results with it. Well you have a highly qualified prospect for your business on your hands.
Customers make great prospects for your business.
OK let’s show you how this works…
Let’s say you have a weight loss product. In order to attract customers what you would want to do is set yourself up as the Health Expert. The go to person when it comes to nutrition, fitness or weight loss in general.
You want to become seen as someone who can help your future customer lose the weight they want, get into shape and look great.
You want to become known as the guru who can help them.
You would become this person by providing VALUE on this topic.
Things such as:
- Weight loss tips
- Nutritional plans
- Diet plans
- Exercise plans
Over time as you study and research this information yourself and then provide this value to your target market you will actually become an expert on the topic.
And of course as a solution to all of their weight loss troubles you will always be recommending and promoting your MLM companies product. Over time as you continue to provide value and help people out you are going to start getting some of them buying your product.
And once you have a customer you already know easy it is to them into a business builder.
Home Based Business Seekers
Aka opportunity seekers.
They are people who are online researching ways to make money.
They do not know what they are looking for exactly, but they know they want to earn more money.
Just like the weight loss example, you would set yourself up as the expert or authority on this subject by providing valuable information to people about ways to make money from home.
And just like in the last example as you provide valuable home based business building information and training you will become seen as the guru on the topic and of course throughout all of the content you are creating you are promoting your MLM business opportunity as something you recommend they check out.
Over time as you continue to help these people out they are going to come to realize in their minds that perhaps the best chance at achieving the success they desire is to work with you in your business.
This is a tricky target market because anyone who is presently in network marketing is going to try to prospect you as well.
But they also make for good prospects as they already know what a great industry it is so you don’t have to convince them it is not a pyramid scheme etc.
Now I am not recommending you go actively try to poach people away from other companies. If someone is happy with their existing opportunity, do not target them.
There are countless people who are either with companies now but are looking for a new company to join for whatever reason and there are lots of people who were in a company at one time or another, got out but are now looking to get back in.
Same concept as the last two examples applies…
You would set yourself up as a guru or an expert by providing valuable information on MLM and network marketing to them.
Information such as:
- Tips on how to grow their business.
- Strategies to get customers.
- How to generate leads.
- How to attract prospects.
- How to build a downline.
As a network marketer coming up with information to share should be easy for you, as you know the industry well. The same problems you are facing or have faced your target market is also facing.
Follow other industry leaders. Learn from them and simply teach/share what you have learned.
Over time, the information will become second nature to you and in the process of learning and sharing you will have become a person of value and someone who can help other people become a success.
This will attract people to you wanting to work with you in your business.
Where to Share Your Value
OK so you now have a basic understanding of how this strategy works.
But you are probably now wondering where you share all of your valuable information?
The answer is that it is really up to you. There are tons of options available to you.
- You could blog like I do.
- You could create a YouTube channel and do a video a day.
- You could use your personal profile on Facebook and locate people in groups.
- You could create a business page on Facebook, provide value on it and run ads to it.
- Any of the top social media sites are great platforms to use.
The point is to pick your target market, start learning the material you are going to share and then pick a platform and just start creating and posting valuable information on a daily basis.
People will start to notice you, follow you and become attracted to you and your MLM business.
If You Are Serious
All right if this strategy sounds like one you want to learn more about and start implementing I will admit there is a lot more to learn then what I just shared.
I have lots of training on this blog that dives into the details of how to get started with it.
The following are some posts to start with:
And the following is a link to company who trains exclusively on this strategy. I do recommend you learn from them if you are serious about learning this strategy. Many of today’s top leaders in the industry learned from them when they were just getting started. Check them out here!
If you have any questions on anything I covered in this post please feel free to reach out to me in the comment section below with your question. I will reply.
Cheers to YOUR Success
P.S. I have put together a FREE prospecting boot camp that covers all of my top recruiting techniques including the strategy we covered today. If you want to learn how to easily sponsor 3 – 5 new reps into your downline on a monthly basis, I recommend you sign up for free today. (sign up is on side of blog!)